Bermuda Tourism: Concept I
Bermuda tourism wanted to shake up its wealthy Bermuda short reputation (What does this mean?) by attracting successful, urban consumers ages 25-35. This first campaign focuses on the juxtaposition between the British heritage of the island and the adventure that awaits you.
Bermuda Tourism Concept II
Beyond attracting successful, urban consumers ages 25-35, Bermuda Tourism also sought to showcase the limitless vacation options they offer visitors. This campaign combines adventure activities with one of Bermuda’s biggest mysteries. The iconic triangle showcases some of Bermuda’s more thrilling excursions, while headlines inspire you to rethink your perception of Bermuda.