Mini Boden

This British fashion brand has always been about standing out in a sea of the same types of fashion and clothing. Inspired by Miroslav Sasek’s This is London, we used a similar iconic illustration style to create a classroom full of kids that need a little colour. This rich media unit showcases the adorable and kid-friendly nature of Mini Boden’s clothing and allowed users to explore how to dress and go back to school a little “brit” different.