Runkeeper Logo Design

Runkeeper challenged us with creating a brand identity that could easily relate to their new target audience: college aged females. Once dominated primarily by a male target audience, Runkeeper wanted to shift their focus to helping women get their run on. With that charge, we created a logo that focuses on the one piece of equipment every real runner can relate to, which is the shoe. The simple shoe design can be customized to match each user’s pair. While the mark is more animated, it’s simple enough to not offend the legacy male users and connect with all types of runners.