Uno Pizzeria & Grill

Chicago’s deep dish is iconic and unapologetically…deep. This campaign focused on “The Pan, The Myth, The Legend.” I wanted to mix the bold and aggressive headlines with subtle elegance that elevated the dining experience. Additionally, I aimed for the food photography to feel genuine, real and desirable. The Boston.com takeover highlights the cast iron pan and heavy nature of the meal by literally breaking the bounds of the page.